THE 411 / CREATOR MARKETINGAPPS + DIGITAL PRODUCTS
01 / FOR CLIENTS

Creator
marketing built
to drive real
growth.

We build and manage organic creator campaigns for apps and digital products, from creator sourcing and strategy to posting, feedback, and reporting.

02 / WHAT WE DO

Everything the campaign needs, all in one place.

We take care of creator sourcing, strategy, training, content review, campaign management, and reporting so your team has one place to manage the whole program.

01.

Creator recruiting

Matched by audience, content style, product fit, and communication.

02.

Content strategy

Hooks, formats, trends, and messaging built around your goals.

03.

Creator training

Campaign context, product education, and clear creative direction.

04.

Campaign execution

Briefs, approvals, revisions, deadlines, communication, and posting.

05.

Performance reporting

Weekly performance reporting and available conversion data.

06.

Viral format testing

Different hooks, formats, and angles tested throughout the campaign.

03 / CAMPAIGN PACKAGE

10 Creator Growth Engine Campaign.

A high-volume creator campaign built for brands that want consistent content, ongoing testing, and a team managing the full process from strategy through reporting. Need something different? You can customize your campaign around your goals, creator count, content volume, and deliverables.

$32K
Book a call
WHAT’S INSIDE THE CAMPAIGN
  • 10 dedicated creators selected for product fit
  • 600 original short-form videos per month
  • Weekly creative optimization based on performance
  • Creator sourcing, strategy, onboarding, and management
  • Content review and campaign oversight
  • Weekly performance reporting
04 / THE PROCESS

From kickoff to campaign live in 14 days.

01

Alignment call

We start with your product, audience, goals, and current marketing, then build the campaign direction around that.

02

Creator selection

We choose creators whose content style and audience fit the product and direction we want to test.

03

Launch & execute

We manage briefing, revisions, approvals, communication, and posting while adjusting strategy as the campaign runs.

04

Report & scale

We share performance throughout the campaign and wrap with strongest creators, hooks, formats, and next-step recommendations.

05 / WHY IT WORKS

A creator program without the day-to-day management.

Running a creator program in-house takes a lot of coordination. We take creator sourcing, briefs, reviews, deadlines, strategy, and reporting off your team’s plate while keeping you involved where it matters.

DOING IT ALONE

Your team handles each part of the creator program internally.

  • Find and vet every creator yourself
  • Build briefs, hooks, and content direction
  • Manage deadlines, revisions, and missed posts
  • Review performance and guess what to test next
WORKING WITH THE 411

Our team manages the campaign alongside you from start to finish.

  • Matched creators trained on your product
  • Strategy, scripting, hooks, and creative direction
  • Daily campaign management and quality control
  • Ongoing testing based on real performance
06 / HOW TO GET STARTED

Ready to build your creator campaign?

Tell us about your product, goals, audience, and what you’re looking to accomplish. Fill out the form, then book a call with us at the end so we can talk through the campaign together.

TESTIMONIALS
01 / 03
“The 411 has been a fantastic partner. Highly responsive, quick to implement feedback, and focused on testing formats that not only perform on platform, but convert into installs. They consistently take the time to answer questions thoroughly and share strategic insights to help guide the process. We’ve already seen viral wins that translated into thousands of downloads for our app — and we’re excited to keep scaling with them.”
Hannah Wright CEO, Lingo Legend
“We’ve worked with several agencies, and The 411 was the one that took the time to actually use and understand our app, then come back with a ton of concrete ideas. Communication was early and often — I knew exactly what I was going to get and when. If you want a TikTok partner that treats your product like their own, look no further.”
Paul CEO, Margins
“I want to thank you and the entire team for the clear dedication to the program. The motivation and willingness to succeed were apparent throughout, and it’s genuinely appreciated. You are absolutely an agency we would be happy to work with again any day of the week.”
Calvin Konya CEO, Linemate
FAQ

Questions we get all the time.

We manage the creator side of the campaign from start to finish, including creator sourcing, onboarding, strategy, content direction, feedback, posting, communication, reporting, and ongoing optimization.
We keep the process as low-lift as possible for your team. You give us the product context, goals, and feedback we need, and we handle the day-to-day creator management and campaign execution.
Yes. We recommend creators based on your audience, product, and creative direction, and we work with you to make sure the final roster feels right for the campaign.
No single creator strategy works for every brand. We focus on apps, digital products, and consumer-facing brands where short-form content can be tested at volume, and we will tell you if we do not think the campaign is the right fit.
The 10 Creator Growth Engine Campaign includes 10 dedicated creators, 600 original short-form videos per month, creator sourcing and onboarding, campaign strategy, content review, weekly optimization, and performance reporting.
Campaign payments are non-refundable once execution begins. We review the scope, timeline, deliverables, and expectations with you before launch so you know exactly what is included before moving forward.
Mikayla GroodyAlana Grace
CHAT WITH THE FOUNDERS

Want to talk it through with us?

Book a call with Mikayla and Alana to talk through your brand, campaign goals, and what working with The 411 could look like.

Book a call