CREATOR MARKETING FOR APPS, WEBSITES & DIGITAL PRODUCTS
We run your
entire creator
marketing machine.
End-to-end organic creator campaigns that drive real conversions, not just views. You build the product. We bring the audience.
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M+
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CREATORS MANAGED
ORGANIC VIEWS GENERATED
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DAYS TO CAMPAIGN LAUNCH
TRUSTED BY
OUR SERVICES
Everything your creator program needs to scale
We handle the full operation so your team can stay focused on building. Think of us as your in-house creator marketing team — minus the overhead.
Creator Recruiting
We find creators who fit your product, audience, and voice — and we do it fast. No spray-and-pray, only intentional matching.
Content Strategy
Formats, hooks, and messaging tailored to your product category — engineered to convert, not just entertain.
Campaign Execution
End-to-end campaign management from kickoff to final post. Every brief, revision, and approval handled by us.
Posting Oversight
We stay close to every piece of content going live — timing, quality, and alignment always on point.
Performance Reporting
Clear, no-fluff reporting on what's actually working. Metrics tied to outcomes, not vanity numbers.
Viral Format Testing
We continuously test new formats to unlock repeatable viral moments — so you have a playbook, not a lucky streak.
WHAT YOU GET
A full team working
your campaign, every week.
Creator Sourcing
We handpick creators who genuinely align with your brand, audience, and goals — not just based on numbers, but on fit, tone, and content style that actually converts.
End-to-End Management
From initial outreach to final delivery, we handle briefs, timelines, approvals, and creator communications so your campaigns run smoothly without you needing to micromanage anything.
Strategy Sessions
We work closely with you to develop creative and performance-driven strategies, ensuring every piece of content is intentional, on-brand, and built to drive results.
Weekly Reporting
We break down performance into clear, actionable insights — showing you what's working, what's not, and exactly how we're improving results over time.
THE TEAM BEHIND IT
Built by creators, run for founders.
Alana Grace
CO - FOUNDER
Strategy, Growth & Partnerships
Alana started out as a creator before becoming Playkit's first campaign manager. She then led content and creator strategy at Dupe.com — helping launch their app to #1 on the App Store on launch day, and generating over 20M organic views on YouTube in under two months. She founded The 411 in late 2024 to build the agency she always wished existed.
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M+
YT VIEWS IN 2 MONTHS
#1
APP LAUNCH DAY
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PERSONAL VIEWS
M+
Mikayla Groody
CO - FOUNDER
Creator Relations & Campaign Management
Mikayla isn’t just someone who understands creators, she’s one of the best. As Playkit’s top creator, she generated 55M+ views in under six months, with a top video hitting 16.5M. Across brand work, she’s driven 150M+ views that turned into real downloads. As Campaign Manager at Sideshift, she also helped build the backend systems behind successful creator partnerships. That experience is baked into everything The 411 does.
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Organic views in a year
M+
#1
TOP PLAYKIT CREATOR
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MANAGED CREATORS AT SIDESHIFT
WHAT CLIENTS SAY
Results that
speak for themselves
The 411 has been a fantastic partner. They're highly responsive, quick to implement feedback, and focused on testing video formats that not only perform on-platform, but convert into installs. They consistently take the time to answer questions thoroughly and share strategic insights that help guide the process. we've already seen viral wins that translated into thousands of downloads for our app, and we're excited to keep scaling with them.
Hannah Wright
LINGO LEGEND
I want to thank you — the transparency throughout was genuinely appreciated. You are absolutely an agency we'd be happy to work with again any day of the week.
Calvin Konya
LINEMATE
FAQ
Questions we
get all the time.
Organic content marketing is creator-driven content made specifically for SaaS and consumer app brands — without paid ads. Instead of polished, traditional advertising, we hand-select creators from your target audience to make short-form videos that demo, explain, and sell your product authentically. The result is content that feels native to the platform, resonates with the right people, and generates real views before any paid spend is applied.
As involved as you want to be. You're always welcome to share content ideas or anything you'd like us to replicate, and we'll work it into the strategy. Beyond that, we handle everything. Our head strategist sends a weekly strategy insight with an updated direction for creators to follow. Clients can review it, request changes, and we'll make all edits before anything goes to creators. Content is also reviewed before it's posted. Some clients are deeply involved in creative direction — others check in every now and then and let us run it. Either way, the engine keeps moving.
Yes! We'll work together to hand-select the best creators for your campaign — people who already fit your target audience and can speak to your product naturally.
We work with a wide range of consumer and SaaS brands — think social apps, productivity tools, fitness, entertainment, language learning, e-commerce, and more. If your product has a strong use case that creators can authentically demonstrate, this tends to work exceptionally well. We'll be upfront on the discovery call about whether we think it's a good fit — we'd rather turn down a brand than run a campaign we don't believe in.
We don't offer refunds, but we operate month to month — no long-term contracts required. If something isn't working, we'd rather have an honest conversation and fix it than keep you locked into something that isn't delivering. Our track record speaks for itself, and we're confident enough in our process to let the results do the talking.