Creator Marketing for Apps & Digital Products

Creator marketing that actually converts.

We build and manage high-volume creator campaigns from strategy to posting, so your brand gets content designed to drive attention, downloads, and growth.

Work With Us See our results →

Real Campaign Content

The content behind millions of views.

Real creators, real apps, and content built to feel native to the feed while moving people to take action.

Aligned

Priori

LingoLegend

Home From College

Linemate

Margins

StrengthPals

LingoLegend

Margins

Track Record

Proof you can
actually see.

A few of the results our creator systems have produced across apps and digital products.

App Store Launch

Beat ChatGPT on launch day

Our founding team helped build and launch a consumer app that hit #1 on the App Store — surpassing ChatGPT. The launch captured OpenAI's attention, who later built a version of the feature inside ChatGPT itself.

Consumer App

YouTube Shorts

20M+

Views in under 2 months

20 million YouTube Shorts views for a single app campaign in less than 8 weeks — driven by a creator strategy built from scratch.

YouTube Shorts

First 4 Months

100M+

Views out of the gate

The 411 generated over 100 million organic views in our first four months as an agency.

Lingo Legend

1,000's

Downloads from viral content

"Viral wins that translated into thousands of downloads." — Hannah Wright, CEO

Language App

Speed to Market

Days from kickoff to live

Strategy call to live content in two weeks. Most agencies take months.

1–2 / 5

The Real Cost

The market rate for a single creator
starts at $100 a video. We charge $16–$40.

And that's all-in — strategy, recruiting, training, content review, and reporting included. No hidden costs, no agency retainers on top. The more you scale, the better the rate gets.

Market Rate

$100–$1,000

Per video from a standard UGC creator. No training, no strategy, no guarantee of quality.

With The 411

$40/video

At our Launch package. 300 trained, briefed, reviewed videos for $12K total — all-in.

At Growth (10 creators)

$16.67/video

1,200 videos per month for $20K. The market equivalent is $120,000–$600,000+.

What's Included

Creator recruiting · Product training · Weekly strategy · Content review · Revisions · Performance reporting

All of it.

1 / 4

See the full cost breakdown — at any scale →

What We Do

Every piece of the machine,
built and run for you.

Finding creators, training them, running campaigns, reporting results. All of it, handled.

🎯

Creator Recruiting

We find creators who fit your product — by content style, audience, and proven ability to convert. Not follower count.

📐

Content Strategy

Formats, hooks, and messaging tailored to your product category. Built to convert, not just to entertain.

🎓

Creator Training

Every creator is trained before a single video goes live. They learn your product, your audience, and what converts.

🚀

Campaign Execution

Every brief, revision, and approval handled end to end. You never chase a creator down or wonder what's going live.

📊

Performance Reporting

Weekly reports tied to outcomes — downloads, signups, conversions. You always know what's working.

🔁

Viral Format Testing

We test formats continuously so you end up with a repeatable playbook — not a lucky one-off.

The Process

From application
to campaign live.

Here's exactly how we build and run a creator program — step by step.

Application & Vetting

Screened for content quality, niche fit, and genuine motivation — not just follower count.

Brand & Product Onboarding

Every creator learns your product inside out before making their first video.

Weekly Strategy Brief

Updated creative direction every week — creators always know exactly what to make and why.

Content Review

Every video reviewed by our team before it goes live. No surprises, no off-brand content.

Performance Feedback

Creators get direct feedback on what worked — so they improve every single campaign.

Become a creator →

The Founders

Built by creators.
Run by people who get it.

Alana Grace

Co-Founder

Strategy, Growth & Partnerships

Playkit's first campaign manager, then content and creator lead at Dupe.com — where she helped develop the app and launch it to #1 on the App Store on launch day. Generated 20M+ organic YouTube views in under two months.

20M+

YT views in 2 months

App Store launch day

100M+

Personal views

Mikayla Groody

Co-Founder

Creator Relations & Campaign Management

Playkit's top creator with 150M+ views in 6 months — including a single video that reached 16.5M. Across her creator and campaign work, she has generated 200M+ organic views that translated into real downloads. Campaign Manager at Sideshift, building core creator operation systems.

150M+

Views in 6 months

200M+

Organic views generated

Top Playkit creator

Client Stories

Results that speak
for themselves.

The 411 has been a fantastic partner. Highly responsive, quick to implement feedback, and focused on testing formats that not only perform on platform, but convert into installs. They consistently take the time to answer questions thoroughly and share strategic insights to help guide the process. We've already seen viral wins that translated into thousands of downloads for our app — and we're excited to keep scaling with them.

Hannah Wright

CEO, Lingo Legend

We've worked with several agencies, and The 411 was the one that took the time to actually use and understand our app, then come back with a ton of concrete ideas. Communication was early and often — I knew exactly what I was going to get and when. If you want a TikTok partner that treats your product like their own, look no further.

Paul

CEO, Margins

I want to thank you — the transparency throughout was genuinely appreciated. You are absolutely an agency we'd be happy to work with again any day of the week.

Calvin Konya

Linemate

FAQ

Questions we get
all the time.

We run end-to-end creator marketing campaigns for apps and digital products. We find and vet creators, train them on your product, build the content strategy, manage everything from brief to posted video, and report on what's working. You stay focused on building.

Creator-driven content that promotes your product authentically — without relying solely on paid ads. We work with creators from your target audience to make short-form videos that demo and sell your product naturally. Content that feels native, reaches the right people, and builds real momentum.

As involved as you want. Our head strategist sends a weekly brief — you can review and request changes before anything goes to creators. Content is also reviewed before it posts. Some clients are hands-on, others check in occasionally. Either way the engine keeps running.

We work with consumer and SaaS brands across social apps, productivity, fitness, entertainment, language learning, e-commerce, and more. If your product has a use case creators can authentically demonstrate, this works well. We'll be honest on the discovery call about fit.

Yes — we work together to hand-select creators who already fit your target audience and can speak to your product naturally.

No refunds, but we operate month to month — no long-term contracts. If something isn't working, we'd rather fix it than keep you locked in. We're confident enough in our results to let them speak.

Creator marketing that actually converts.

The content behind millions of views.

Proof you canactually see.

The market rate for a single creatorstarts at $100 a video. We charge $16–$40.

Every piece of the machine,built and run for you.

From applicationto campaign live.

Built by creators.Run by people who get it.

Results that speakfor themselves.

Questions we getall the time.

Ready to build somethingthat actually converts?