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Real Campaigns. Real Results.

The numbers
don't lie.

Here's what organic creator marketing has built for our clients — and why it works.

Combined Performance

Across all campaigns.

Every view, like, share, and save below came from organic content — no paid amplification. Just creators, strategy, and content that actually resonates.

🎬
3,924
Videos Posted
👁️
30.4M
Total Views
❤️
4M+
Total Likes
↗️
170K
Total Shares
🔖
625K
Total Saves
The Opportunity

Why organic creator
marketing wins.

Paid ads tell people about your product. Creator content makes them want it. That difference shows up directly in your numbers.

📱
Direct Conversions
When a creator authentically integrates your app into their daily routine, viewers trust the recommendation the same way they'd trust a friend. That trust converts.
💰
Cost Efficiency vs Paid Ads
A paid ad stops the moment you stop spending. Organic creator content keeps getting views for weeks, months, even years after posting — with no ongoing cost.
🧠
Social Proof at Scale
Hundreds of creators posting about your app signals credibility. When someone searches your app and finds real people using and loving it, that's more persuasive than any ad.
📈
Long-Tail Algorithm Performance
TikTok rewards authentic, high-retention content. One breakout video can reach millions overnight and continue circulating for months. Our campaigns are built to find that format — and scale it.
🎥
A Content Library You Own
Every campaign produces hundreds of pieces of real, platform-native content — usable for paid amplification, social proof, investor decks, and more.
🤝
Brand Awareness in the Right Rooms
Creator content reaches audiences who have never heard of your app, inside environments they already trust. That's awareness you can't buy with a banner ad.
Client Campaigns

The campaigns we've run.

Every campaign below was built on the same foundation — organic short-form content on TikTok and Instagram, managed end-to-end by The 411.

Language Learning App
Lingo Legend
23.7M
Total Views
2.96M
Total Likes
156K
Total Shares
533K
Total Saves
1,582
Videos Posted
13.24%
Engagement
Rate
"We've already seen viral wins that translated into thousands of downloads." — Hannah Wright, CEO
Lifestyle App
Home From College
1.87M
Total Views
235K
Total Likes
70K
Total Saves
12.98%
Engagement
Rate
424
Videos Posted
Personal Finance App
Margins
833K
Total Views
100K
Total Likes
4.3K
Total Saves
12.43%
Engagement
Rate
709
Videos Posted
Sports Companion App
Linemate
209K
Total Views
6.5K
Total Likes
291
Total Saves
3.49%
Engagement
Rate
357
Videos Posted
Fitness App
StrengthPals
159K
Total Views
11.6K
Total Likes
288
Total Saves
7.51%
Engagement
Rate
396
Videos Posted
Productivity App
Priori
143K
Total Views
11.3K
Total Likes
537
Total Saves
7.96%
Engagement
Rate
265
Videos Posted
Proof of Concept

We run it on ourselves too.

We run our own TikTok presence the exact same way we run our clients' campaigns. This is what our system looks like when we turn it on ourselves.

The 411 Agency — Internal Results
The 411 on TikTok
A 20.83% engagement rate means that for every 100 people who watched, over 20 actively interacted. The industry average is under 5%.
191
Videos Posted
3.5M
Total Views
725K
Total Likes
16K
Total Saves
20.83%
Engagement Rate
We don't just build this for our clients — we live it. Every strategy we recommend is one we've proven on our own accounts first.
How We Do It

The system behind
the numbers.

These results don't happen by accident. Every campaign runs on the same proven framework.

01
Strategy First
Every campaign starts with a deep understanding of the app, the target audience, and what kind of content makes someone stop scrolling and download.
02
Creator Matching
We recruit and manage creators whose content style naturally fits the product — so posts feel authentic, not forced.
03
Full Campaign Playbooks
Every creator gets a detailed brief with approved angles, hook examples, and creative direction. No guessing, no off-brand content.
04
Mon / Wed / Fri Review
All content is reviewed by our strategy team before going live, ensuring quality and consistency across every video.
05
Ongoing Optimization
We track what's working, double down on winning formats, and adjust strategy in real time — not at the end of the campaign.
06
One Breakout Format
Every campaign is built around finding the viral, repeatable format that converts real users. When we find it, we scale it.

Ready to be our
next case study?

We run full-service organic content campaigns for consumer apps — from strategy and creator recruiting to posting and optimization.

Get in touch View services →
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