Meet the team
behind The 411.
We bring brands and creators together through thoughtful strategy, clear communication, and hands-on campaign management, while creating opportunities for creators to learn, grow, and do strong work.
Built from experience on both sides.
We started The 411 after working as both creators and campaign managers. We had seen what made creator programs run smoothly, where communication usually broke down, and how much better the work could be when strategy and creator support were treated as part of the same process.
We wanted to build an agency that takes both sides seriously: creators should have clear direction, support, and fair pay, while clients should have a team they can communicate with and results they can follow throughout the campaign.
The people who started it.
Mikayla Groody
co-founderMikayla has been a top-performing creator herself, generating hundreds of millions of organic views while also working across creator and campaign strategy. That creator-first experience translated directly into campaign management, systems, creator communication, performance tracking, and partnership management — shaping how The 411 operates today.
Alana Grace
co-founderAlana has been creating content and building online communities for years, moving from creator work into campaign management, content strategy, and growth. That mix of creator experience and strategy shaped the community-first side of The 411 and the way we build campaigns that feel native to the platform while still driving real growth.
The team behind The 411.
Jamie
teamJamie is our Partnerships & Outreach Manager, helping connect The 411 with new brands and build relationships with potential clients. She also brings years of experience in the creator space, having generated 120M+ views across her own content, led creator campaigns for agencies like PlayKit, and trained creators on the fundamentals of strong UGC and short-form content.
Built on the feed before we built the agency.
The press.
Want to work with us?
Whether you are looking to run a creator campaign or join our creator community, we would love to hear from you.