Meet the team
behind The 411.
We bring brands and creators together through thoughtful strategy, clear communication, and hands-on campaign management, while creating opportunities for creators to learn, grow, and do strong work.
us in 2022 · we’re both New York-based, just in different parts of the state, so we don’t get photos together nearly as often as we’d like.
Built from experience on both sides.
We started The 411 after working as both creators and campaign managers. We had seen what made creator programs run smoothly, where communication usually broke down, and how much better the work could be when strategy and creator support were treated as part of the same process.
We wanted to build an agency that takes both sides seriously: creators should have clear direction, support, and fair pay, while clients should have a team they can communicate with and results they can follow throughout the campaign.
The people who started it.
Mikayla Groody
co-founderMikayla has been a top-performing creator herself, generating hundreds of millions of organic views while also working across creator and campaign strategy. She has managed 500+ creators, and her creator-first experience shapes how The 411 approaches campaign management, onboarding, creator coaching, communication, and performance.
Alana Grace
co-founderI've been creating content since TikTok was Musical.ly, so I grew up with short-form content and watched the platforms, trends, and algorithms evolve in real time. I started getting paid to create in 2024 and quickly moved into strategy, campaign management, and operations. Today, I co-run The 411, building the systems behind our campaigns while helping shape the strategy and creator coaching behind the content we create.
more about alana
I started creating UGC in October 2024 and joined Playkit when the agency launched that November. I moved into strategy almost immediately and became Playkit's first Campaign Manager by January 2025, helping build foundational systems including its creator tier system and leaderboard. From there, I went on to manage marketing for Dupe.com, where I helped develop and launch the app to #1 on the App Store on launch day. Before turning 21, I had managed 13+ campaigns at once, and I've now managed 500+ creators.
Outside of work, I'm an animal lover, music lover, reader, and I love going to the gym. I also did dye my hair pink solely because I work in social media. A strong visual hook can help stop the scroll, improve retention, and make content more recognizable. I pulled 800K+ views the week I dyed it! I wasn't feeling the pink, so I went back to a natural color, but I still encourage doing something unexpected for the hook - be funny, be yourself, and let your personality show through your content! ;)
Built on the feed before we built the agency.
Want to work with us?
Whether you are looking to run a creator campaign or join our creator community, we would love to hear from you.