Let's talk
About The 411

The people behind
your next viral campaign.

We bridge the gap between brands and creators — delivering reliable campaign management, strategic partnerships, and data-driven performance, while building an environment where creators can succeed, learn, and grow.

Our Mission

Founded by creators.
Built for founders.

We started The 411 because we'd been on both sides — as creators who'd worked in brand campaigns, and as campaign managers who'd built creator programs from scratch. We knew what worked, what didn't, and what was missing.

The 411 is the agency we always wished existed. One that takes the creative seriously, pays creators fairly, and actually delivers results clients can measure — not just views that look good in a deck.

10M+
Organic views in our first week of operation
77M+
Total organic views generated for clients
500+
Creators managed and developed
14 days
From kickoff to campaign live
Co-Founders

The founders who built it.

Alana Grace
Co-Founder
Strategy, Growth & Partnerships
Alana has been creating content and building online communities since she was ten years old. She started at Playkit as one of their earliest creators before becoming their first campaign manager. She then led content and creator strategy at Dupe.com — helping develop the app and launch it to #1 on the App Store on launch day, and generating over 20M organic views on YouTube in under two months. The launch captured the attention of OpenAI, who later built a version of the feature inside ChatGPT. She founded The 411 in late 2024 to build the agency she always wished existed.
20M+
YT views in 2 months
#1
App Store launch day
100M+
Personal views
Mikayla Groody
Co-Founder
Creator Relations & Campaign Management
Mikayla has been a top-performing creator herself, generating 55M+ views in under six months at Playkit, with a single video hitting 16.5M. Across brand work, she's driven 150M+ views that translated into real downloads. As Campaign Manager at Sideshift, she built out the core systems behind their creator operations — from onboarding and communication workflows to performance tracking and partnership management. That hands-on experience running the backend of creator campaigns at scale is woven into how The 411 operates today.
55M+
Views in 6 months
150M+
Brand views driven
#1
Top Playkit creator
As Seen In

The press.

Dots
Featured Article · April 2026
How Mikayla Groody Built The 411 Around Community, Creator Pay, and UGC That Actually Converts

Ready to work
with the team?

Whether you're a brand looking for your next campaign or a creator ready to join — we'd love to hear from you.

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