You're In.
Here's What That Means.
We're a creator marketing agency that runs organic short-form content campaigns for consumer apps on TikTok and Instagram. You were selected because we think your content style is a great fit — and we want to build something long-term together.
- You'll never be put on a campaign that doesn't feel right — all opportunities are shared and you choose what you react to
- Every campaign comes with a full playbook — angles, examples, and strategy. No guessing.
- You get consistent monthly pay, not one-off rates
- Your lead strategist sends daily digests and feedback to help you improve as the campaign runs
Campaign Basics.
Here's how campaigns work from start to finish so you know exactly what to expect.
- Upload days: Monday, Wednesday, Friday — submit drafts to Google Drive before anything goes live
- Posting schedule: 3x per weekday — morning / evening / late evening
- Feedback: your lead strategist will give notes on your drafts to help you dial in your content
- Create your TikTok account — format: firstname.[campaignname]
- Send your account link in the campaign Slack channel
- Let your account warm up for a few days before your first post
- Once your FYP is active, send a 15+ second screen recording showing at least 5 videos
- Read your campaign playbook before posting anything
What You Earn.
We pay monthly, on time, every time. And as you grow with us, your rate grows too.
Each active campaign pays $125 per week. Creators may take on multiple campaigns based on availability, consistency, and performance.
As The 411 grows, our creators grow with us. More clients create more campaign opportunities, stronger portfolios, and more ways for reliable creators to earn.
Communication
& Conduct.
We run a tight ship but a supportive one. Here's what we ask.
- Stay active in your campaign Slack channel
- If you need an extension — reach out before the deadline, not after
- Use the feedback your lead strategist gives you — it's there to help, not criticize
- If something isn't working creatively, say so. We'd rather adjust than have you post content that doesn't feel right.
How You Move Up.
Consistent recognition drives consistent performance. Here's how we celebrate and reward our best creators.
- 01ConsistencyShow up every upload day, every week. No exceptions.
- 02QualityTake the feedback from your strategist and apply it. Every round should be better than the last.
- 03EnergyYour delivery is the difference between 200 views and 200,000.
- 04InitiativeShare your links in the channel, engage with teammates' content, show up to community calls.