For Creators

The Creator
Playbook.

Your essential guide to creating high-performing content — and building a long-term career with The 411.

The 411 Creator Playbook — swipe through before reading on
Welcome
SECTION 01

You're In.
Here's What That Means.

We're a creator marketing agency that runs organic short-form content campaigns for consumer apps on TikTok and Instagram. You were selected because we think your content style is a great fit — and we want to build something long-term together.

What Makes Us Different
We built this agency because we know what it feels like to be a creator with no clear direction and inconsistent pay. We're doing it differently here.
How It Works
SECTION 02

Campaign Basics.

Here's how campaigns work from start to finish so you know exactly what to expect.

The Cadence
Batch your filming on upload days — shoot a few videos at once instead of scrambling every day.
Getting Set Up
  1. Create your TikTok account — format: firstname.[campaignname]
  2. Send your account link in the campaign Slack channel
  3. Let your account warm up for a few days before your first post
  4. Once your FYP is active, send a 15+ second screen recording showing at least 5 videos
  5. Read your campaign playbook before posting anything
If you've hit the max number of TikTok accounts on your device, delete the oldest campaign account you're no longer using. DM us if you need help.
Pay & Growth
SECTION 03

What You Earn.

We pay monthly, on time, every time. And as you grow with us, your rate grows too.

Bronze — Starting
$900
/ month · $225/week · $15/video
Silver
$1,200
/ month · $300/week · $20/video
Gold
$1,500
/ month · $375/week · $25/video
The Lead Role

Every creator posts 60 videos per month. Bronze is not low quality — it means newer or average, but still above the minimum bar.

Lead Creators are always Gold-tier and take on extra duties: onboarding, QC, creator questions, and trend spotting. The lead stipend ($150/week) is on top of Gold base pay. Lead is future-state — introduced as the network scales.

Expectations
SECTION 04

Communication
& Conduct.

We run a tight ship but a supportive one. Here's what we ask.

How We Expect You to Show Up
✕ Not This
Going quiet, missing uploads, and not saying anything until someone follows up.
✓ This
"Hey, I'm a little behind this week — can I get an extension? I'll have everything in by tomorrow morning."
The formula: something came uphere's what I'm doing about ithere's when I'll have it done
Recognition & Growth
SECTION 05

How You Move Up.

Consistent recognition drives consistent performance. Here's how we celebrate and reward our best creators.

🏆
Creator of the Week
Every week we shout out top-performing creators in the campaign channel. This isn't just for vibes — it's how we identify who's ready to move up in tier.
📊
The Leaderboard
Creators are ranked by view counts across campaigns. Friendly competition raises everyone's output. Top spots are the clearest path to Silver, Gold, and Lead tier.
Next Step
Creator Hub
Resources, tools, and everything you need to start creating.